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Unity
Growth is a collective achievement, created when people and purpose work together.
About JAJIRA GROUP
Growth through Unity, Innovation, and Trust — a diversified Bangladeshi business group built on family values, integrity, enterprise, and service.
Meet the Board →Where Quality Meets Convenience
Corporate Introduction
JAJIRA GROUP is a diversified Bangladeshi business group committed to creating sustainable value through entrepreneurship, innovation, quality, technology, and social responsibility. Built on a foundation of family values, integrity, enterprise, and service, the Group brings together businesses operating across agriculture, fashion, e-commerce, travel, trading, promotional products, and community development.
Headquartered in Bangladesh, JAJIRA GROUP serves customers through its growing network of sister concerns and business initiatives. The Group's long-term objective is not simply to expand into multiple sectors, but to build trusted brands that deliver quality, convenience, value, and meaningful social impact.
Our Sectors at a Glance
Seven sectors, one group — each served by a dedicated business concern.
Our Story
From local roots toward national and international possibilities
JAJIRA GROUP traces its roots to the entrepreneurial vision, values, and leadership of Al-hajj Joynal Abedin Fakir, son of Mouluvi Taizuddin Fakir. What began with determination, hard work, and a commitment to serving people has developed into a diversified business platform with the potential to contribute across several important sectors of the Bangladeshi economy.
What JAJIRA stands for
The name carries deep family significance and reflects the people, values, and heritage behind the Group.
- J
- Joynal Abedin
- A
- Abidur Rahman Adiyat
- J
- Mustafizur Rahman Joy
- I
- INSAF
- R
- Turzo Rahman
- A
- Joynal Abedin
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01
The Group is proudly led by the next generation of the family, including Mr. ATM Mizanur Rahman, Chairman, and Mr. A.T.M. Matiur Rahman Shufol, Managing Director. Together with the Board of Directors and management team, they continue to build upon the family legacy while introducing modern business practices, digital solutions, innovative products, and new market opportunities.
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02
JAJIRA GROUP believes that a successful organization must preserve the values that built its foundation while adapting to the needs of the future. The Group therefore combines experience with innovation, traditional business relationships with digital commerce, and commercial growth with a strong commitment to social welfare.
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From its roots in Jajira, Shariatpur, the Group aims to expand its reach across Bangladesh and international markets. Its business activities are designed to create opportunities for farmers, customers, employees, entrepreneurs, suppliers, and communities.
Corporate Philosophy
Growth is never by mere chance; it is the result of forces working together.
Growth is never by mere chance
At JAJIRA GROUP, growth is viewed as a collective achievement. It is created when people, knowledge, technology, resources, and purpose work together. This philosophy guides the Group's business strategy and inspires its commitment to responsible, sustainable, and customer-focused development.
More than a corporate identity, JAJIRA represents unity, continuity, responsibility, and a shared commitment to building a stronger future for customers, employees, business partners, communities, and future generations.
Since its establishment, JAJIRA GROUP has pursued opportunities that combine traditional business strengths with modern ideas — developing integrated solutions that respond to changing customer needs while remaining grounded in ethical business practices.
Continuity
Preserving the values that built our foundation while adapting to the needs of the future.
Responsibility
Commercial success supported by ethical practice, environmental care, and social impact.
Trust
Long-term relationships with customers, farmers, suppliers, employees, and partners.
Purpose and Direction
Our Vision
To become a leading Bangladeshi conglomerate recognized for ethical business, multi-sector innovation, trusted brands, sustainable growth, and an unwavering commitment to humanitarian service.
Our Mission
To honor the trust of our customers, partners, employees, and communities by delivering excellence across agriculture, commerce, fashion, e-commerce, travel, trading, and social development.
We are committed to
- Creating a positive and lasting impact on people and communities.
- Delivering quality products and dependable services that improve everyday life.
- Developing sustainable products and responsible business solutions.
- Building technology- and information-driven value chains.
- Supporting farmers, entrepreneurs, employees, and local communities.
- Promoting innovation while preserving ethical business values.
- Creating long-term value for customers, business partners, and stakeholders.
- Strengthening social welfare through education, healthcare, disaster relief, and community development.
What We Stand For
Our Core Values
Ten principles that shape how every JAJIRA GROUP business is run.
10 principles in total
01
Commitment
We bring dedication, energy, professionalism, and our best efforts to every responsibility. We believe that consistent commitment creates dependable results and long-term success.
02
Respect and Trust
We value every customer, employee, supplier, partner, and community member. We work to build relationships based on mutual respect, fairness, reliability, and trust.
03
Integrity and Ethics
Honesty is central to the way we conduct business. We aim to make ethical decision-making and responsible behavior a natural part of our organizational culture.
04
Transparency
We encourage open communication, accountability, and responsible governance. Transparency helps us strengthen relationships and build confidence among stakeholders.
05
Quality and Excellence
We maintain high standards across our products, services, operations, and customer experience. We continuously seek improvement and aim to deliver value that meets or exceeds expectations.
06
Innovation
We embrace new technologies, digital commerce, modern trade, research, and creative business solutions. Innovation enables us to respond to changing markets and create opportunities for the future.
07
Social Responsibility
We believe business should contribute positively to society. Through our dedicated foundations and community initiatives, we support education, healthcare, humanitarian assistance, and sustainable development.
08
Environmental Responsibility
We seek to promote responsible agriculture, efficient resource use, sustainable practices, and environmentally conscious business development.
09
Customer Commitment
Our customers are central to our success. We listen to their needs and work to provide dependable products, responsive service, fair value, and a positive experience.
10
Human Spirit
We believe people are the strength of our organization. We encourage teamwork, learning, creativity, inclusion, and a culture where individuals can contribute and grow.
Trusted Heritage
Our business philosophy is built on family values, integrity, responsibility, and long-term relationships.
Diversified Expertise
Our businesses operate across agriculture, fashion, e-commerce, travel, trading, promotional products, and social development.
Quality-Focused Products
We aim to maintain dependable standards through responsible sourcing, product evaluation, quality control, and continuous improvement.
Customer Convenience
Through JAJIRA MART and our service businesses, we seek to make products and services more accessible, efficient, and convenient.
Innovation and Technology
We use digital platforms, modern business tools, research, and technology to improve customer experience and operational performance.
Responsible Growth
We believe commercial success should be supported by ethical practices, environmental responsibility, and positive social impact.
Community Commitment
Our foundations support education, healthcare, humanitarian assistance, and community development.
Partnership Approach
We value long-term relationships with customers, farmers, suppliers, employees, investors, and business partners.
How We Work
Our Business Approach
Eight strengths that shape how JAJIRA GROUP does business — and why customers and partners choose us.
8 reasons to work with us
Leadership and Management
Board of Directors
The Board of Directors provides strategic direction, governance, leadership, and oversight for JAJIRA GROUP and its sister concerns.
ATM Mizanur Rahman
Chairman
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Mrs. Badrun Nahar Sheema
Vice Chairman
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A.T.M. Matiur Rahman Shufol
Managing Director
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Mrs. Sheefat Meherin MunMun
Deputy Managing Director
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Mustafizur Rahman Joy
Director
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Maida Maliyat Medha
Director
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A.T.M. Abidur Rahman Adiyat
Director
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Turzo Rahman
Director
View profile →Message from the Chairman
At JAJIRA GROUP, we believe that sustainable success is built on integrity, hard work, innovation, and meaningful relationships. Our journey has been shaped by our family values, the trust of our customers, the dedication of our employees, and the continued support of our business partners.
Message from the Managing Director
JAJIRA GROUP was established with the ambition to build businesses that combine quality, innovation, convenience, and social responsibility. As Managing Director, I am proud to contribute to the growth of a Group that brings together diverse business interests under a shared vision. Our businesses operate across e-commerce, agriculture, fashion, travel, trading, promotional products, and community development. Although these sectors are different, they are connected by common values: customer satisfaction, integrity, quality, innovation, and commitment. I also lead JAJIRA MART — through it, we aim to make quality products more accessible through convenient and customer-friendly digital commerce.
Our Concerns
JAJIRA GROUP operates through a diversified portfolio of sister concerns, each serving a distinct market while contributing to the Group's shared mission of creating value through quality, innovation, convenience, and trust.
JAJIRA AGRO
Growing Trust. Nourishing Lives.
JAJIRA AGRO is the Group's agricultural business more than 100+ years, engaged in agricultural production, processing, preservation, storag...
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MALIYAT ATTIRE
Fashion Inspired by Heritage and Modern Style
Maliyat Attire is the fashion business of JAJIRA GROUP, combining creativity, cultural inspiration, contemporary design, comfort, and qualit...
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FnF Corporation
Promotional Products and Specialized Trading Solutions
FnF Corporation supports organizations, institutions, businesses, and customers through promotional products, corporate gifts, specialized i...
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SHUFOL OVERSEAS
Travel with Confidence
Shufol Overseas provides travel-related services and trading solutions for customers seeking convenient, professional, and dependable suppor...
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JAJIRA MART
Everyday Shopping Made Convenient
JAJIRA MART is the Group's e-commerce platform, designed to make quality products accessible through a convenient, customer-friendly, and te...
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JAJIRA MEDIA
বাংলার কথা — Telling Bangladesh’s Story
JAJIRA MEDIA is the Group's media and communications concern, producing and publishing digital content for Bangladeshi audiences at home and...
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Alhajj Joynal Abedin Fakir Foundation
Building Hope through Service
The Alhajj Joynal Abedin Fakir Foundation is the Group's flagship social development initiative. The Foundation supports projects designed t...
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Fakir Foundation
Compassion in Action
Fakir Foundation is dedicated to grassroots social welfare and humanitarian support.
View details →Connect. Collaborate. Grow.
We believe every conversation can be the beginning of something meaningful — a question, a business idea, a partnership proposal, or a community initiative.